Encourage and support more people to ride bikes more often and for transportation

Our programme and platform have been designed from the beginning with behaviour change principles and techniques at the core.
From nudge theory to the Fogg Behavior Model to Stages of Change, our approach has proven to be effective at encouraging and supporting more people to ride bikes for transportation.

Watch the video to learn more.

Engage more people and businesses in your programme

We have developed an approach over the last 10 years that effectively engages a wide range of people.

Together, we’ll co-create an engagement strategy tailored to your unique needs and resources, handling as much or as little of the heavy lifting as you’d like.

Whether we’re your technology partner or managing the entire programme, we’ll help multiply your impact.

Proven business engagement

Our approach has engaged more than 40,000 employers.

Businesses like taking part in the Love to Ride programme because:

• Their staff enjoy participating
• It’s easy for them to implement
• It helps them achieve business goals
• It supports their health to sustainability agendas
• It builds connection and improves team morale

Get the data and stats you need

We provide robust data and insights to show the tangible results of your programmes, giving you confidence that your efforts are making a difference.

Plus, we support you in building a compelling business case for future funding, with clear metrics and success stories to demonstrate the value of the work and results we’re achieving together.

We know you’re busy, so we make it easy!

We provide everything that you need to bring Love to Ride to your area, including:

• Marketing materials
• Pre-written social media posts and emails to help you engage local businesses and riders
• Prizes and incentives
• Evaluation, including surveys, analysis, and reports

We work with all levels of government and all sizes of business

• 747,693 people
• 45,045 workplaces
• 250+ cities and regions
• 12 countries
• 6 languages* 

*English (British & American), Spanish (European & Mexican), French and German.

Build and grow your community

We unite your existing riding community and give them the tools that make it easy and fun to encourage others to re-discover how easy and enjoyable riding a bike can be.

We don’t ‘preach to the choir’ - we mobilise your choir and engage them in joining our shared mission of getting more people riding and smiling.

Imagine having all the people who ride bikes in your community on your team helping you engage people and get results.

Year-round encouragement and support

Our ‘Ride 365’ programme gives you 4 seasonal campaigns we can roll out in your area.

Spring, Summer, Autumn and Winter riding campaigns - each with everything needed for success - from promotional materials to participant emails and prizes.

We make it easy to have a comprehensive programme of behaviour change year-round.

We also give you results and reports after each seasonal campaign.

We provide everything you need

We have a turn-key programme that covers:

• Biking transportation platform - localised for your community
• Campaigns and challenges - that are proven to engage people and change behaviour
• Complete marketing and promotional materials for each seasonal campaign - making it easy to get the word out
• Data and Reporting
• Ongoing support and account management
• Incentives and prizes are included

The specialist biking tool that integrates with and enhances your existing TDM programme and initiatives

1. Engaging more people and businesses in your programme
2. Leveraging your biking community's passion to engage  others
3. Promoting your existing TDM initiatives and platform*

*We can sync with TDM platforms like Agile Mile and Ride Amigos.

Accessible bike safety education

We provide online bike safety ‘quick courses’ that take 2-4 minutes to complete, as well as tips and advice tailored to each individual’s barriers.

We can also promote other bike safety education you provide, including targeting it at the right people (e.g. interested but concerned).

Target the right people

Reach the right people in your community with our targeted communication tools, designed to address each rider’s unique barriers, motivators, and level of experience.

We tailor messaging to meet participants where they are on their journey to becoming more confident and regular cyclists—whether they’re just starting out or looking to ride more often.

We welcome everyone

We make sure that everyone feels welcome. We actively invite people of all backgrounds, abilities, and languages to join Love to Ride and experience the benefits of biking.

Our platform is designed to be inclusive and accessible, fostering a diverse community where everyone can feel supported on their journey to ride more.

Why reinvent the wheel?

🛞 We’ve invented a wheel.
🧪 We’ve tested and refined it.
🔧 We continually improve it.
📍 We can localise it to your area, community, and programme.

By using our existing wheel, which is already proven to work, we can save you a lot of time and money.

Let’s roll!

Going beyond incentives…

Studies have shown that incentives are less effective at changing behaviours that involve complex decision-making processes or require significant effort and time commitment.

A lot of incentive programmes in TDM are mostly rewarding the people who are already doing the behaviour and rewarding them for logging their sustainable transportation trips.

Incentives can have a role to play in mode shift, however they should be seen as the icing on the cake. The ‘cake’ needs to be an approach that has been designed from the beginning with proven behaviour change principles and techniques at the core.