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We get more people cycling using our online platform, local promotion and good ol’ human interaction

Our approach achieves sustained behavior change. On average:

40% of non-cyclists start cycling weekly
31% of non-cyclists now cycle to work once a week
43% of occasional cyclists now cycle 2+ days/week
32% of non-commuting cyclists now cycle to work each week
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Who takes part in our program?

30% Non-cyclists 19% Occasional Cyclists 51% Regular Cyclists

168,917 participants

46,891 non-cyclists

2,226,970 trips logged

24,182,680 miles logged

We’ve worked with 8,981 companies

In 9 countries

How we change behavior

Behavior Change Theory

Love to Ride has been designed with behavior change principles, techniques and tools at its core. This is to ensure that our approaches are as effective as possible at encouraging cycling.

Understanding your audience

We use quick surveys to discover key information about each person, how often they ride, what barriers they face.

Targeted Information

We are then able to provide people with information that is relevant to them.

Overcoming Barriers

Because we find out the specific barriers each person faces, we can effectively support people in overcoming them so they can start cycling, cycle more often or to work.

Reinforcing Behavior

People can record their rides, see their stats stack up, receive positive reinforcing messages (with a mild dose of humor), set goals and earn incentives and rewards.

Way More Than Just a Website

Website + App + Real People + Local Promotion = Love to Ride

Website

Designed to engage and encourage people – with behavior change principles at the core. People can log their rides, set goals, encourage others, and keep up to date with how Joe from IT is going.

App

Our smartphone app allows people to record their rides easily with GPS while they’re on-the-go. People can get at-a-glance updates on how they’re tracking towards their goals. It’s quick and easy, and makes riding more fun!

Real People

As well as our local and central staff, we also engage your local existing riders, businesses and other stakeholders. Together, using good ol’ human interaction, we encourage others to give cycling a go.

Local Promotion

Including Workplace Cycle Challenges and community wide Cycle Challenges. We promote your local cycling initiatives and provide marketing materials to help spread the word around town.

Visit the platform Get The App

Want Love to Ride in your area?

We can set you up a local Love to Ride website.

You can then promote your local cycling activities, routes, news and messages to your local Love to Ride online community.

Get in touch to set up and grow your community.

What our funding partners say

What participants say

“I hadn’t ridden a bike for over twenty years before the Challenge and so it was quite daunting to start with but I soon built up my confidence. I find it such fun now and an easy way to keep fit.” – Non-Cyclist
“I had forgotten how much I enjoyed cycling. Although the weather hasn’t been brilliant I have managed to cycle at least once each week since the challenge.” – Non-Cyclist
“I’ve been meaning to buy a bike for years and this was a good ‘bump’ to make me buy a bike and cycle to work.” – Non-Cyclist
“The challenge was the kick I needed to get on the bike… now I have I’m loving it and cycle to work whenever I can. I even miss it when I don’t cycle!” – Non-Cyclist
“I had forgotten how much I enjoyed cycling. Although the weather hasn’t been brilliant I have managed to cycle at least once each week since the challenge.” – Non-Cyclist
“I hadn’t ridden a bike for over twenty years before the Challenge and so it was quite daunting to start with but I soon built up my confidence. I find it such fun now and an easy way to keep fit.” – Non-Cyclist
“I’ve been meaning to buy a bike for years and this was a good ‘bump’ to make me buy a bike and cycle to work.” – Non-Cyclist
“I enjoyed it a lot more than I remembered and it’s a great way to get to work whilst getting exercise!” – Non-Cyclist
“The challenge was the kick I needed to get on the bike… now I have I’m loving it and cycle to work whenever I can. I even miss it when I don’t cycle!” – Non-Cyclist
“I have been meaning to get on my bike (bought it 2 years ago and it had been in the garage ever since) and the challenge gave me the encouragement I needed. Almost our whole department has really got into the spirit of it, and 2 members of the team now cycle to work everyday, instead of driving.” – Non-Cyclist
“The challenge did encourage me to borrow a bike, and reminded me that after not cycling for a few years, that it is fun and enjoyable. If I can find a route to work avoiding busy roads, I will consider buying a bike. The challenge worked for me!” – Non-Cyclist
“Before the cycle challenge I was too nervous to ride a bike and drove/walked to work. Now I’m loving cycling in all weathers and am getting more and more confident. Thanks for the push into being greener and fitter! Yayyy! :)” – Non-Cyclist
“A really excellent initiative which created a cycling community spirit at work.” – Non-Cyclist
“The more I cycle the easier it becomes and the more I enjoy it. I don’t enjoy the gym so I find this a good way of exercising” – Occasional Cyclist
“Cycling has now become my preferred mode of commuting and I am now confident enough to use it as a mode of transport more often, including recreational cycling.” – Occasional Cyclist
“I was always a keen cyclist, but the Challenge really did make me think about doing more – and not jumping on the bus or taking my car. I realised I could get a bit wet on my 9 miles to work and survive!” – Regular Cyclist
“Brilliant! Everyone was talking about it – cyclists would mention it to me at traffic lights and I’d say – yeah I’m doing that isn’t great? It was also great for bringing unity to our team at work!” – Regular Cyclist
“Thanks for organising a great challenge! It’s got people talking about cycling a LOT here, and 4 new people had a go, which is great!” – Regular Cyclist
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