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We get more people cycling using our online platform, local promotion and good ol’ human interaction
Our approach achieves sustained behavior change. On average:




Who takes part in our program?
30% Non-cyclists 19% Occasional Cyclists 51% Regular Cyclists
237,716 participants
60,565 non-cyclists
4,356,306 trips logged
47,932,206 miles logged

We’ve worked with 13,933 companies
In 10 countries
How we change behavior
Behavior Change Theory
Love to Ride has been designed with behavior change principles, techniques and tools at its core. This is to ensure that our approaches are as effective as possible at encouraging cycling.
Understanding your audience
We use quick surveys to discover key information about each person, how often they ride, what barriers they face.
Targeted Information
We are then able to provide people with information that is relevant to them.
Overcoming Barriers
Because we find out the specific barriers each person faces, we can effectively support people in overcoming them so they can start cycling, cycle more often or to work.
Reinforcing Behavior
People can record their rides, see their stats stack up, receive positive reinforcing messages (with a mild dose of humor), set goals and earn incentives and rewards.
Way More Than Just a Website
Website + App + Real People + Local Promotion = Love to Ride
Website
Designed to engage and encourage people – with behavior change principles at the core. People can log their rides, set goals, encourage others, and keep up to date with how Joe from IT is going.
App
Our smartphone app allows people to record their rides easily with GPS while they’re on-the-go. People can get at-a-glance updates on how they’re tracking towards their goals. It’s quick and easy, and makes riding more fun!
Real People
As well as our local and central staff, we also engage your local existing riders, businesses and other stakeholders. Together, using good ol’ human interaction, we encourage others to give cycling a go.
Local Promotion
Including Workplace Cycle Challenges and community wide Cycle Challenges. We promote your local cycling initiatives and provide marketing materials to help spread the word around town.
Want Love to Ride in your area?
We can set you up a local Love to Ride website.
You can then promote your local cycling activities, routes, news and messages to your local Love to Ride online community.
Get in touch to set up and grow your community.
What our funding partners say
What participants say
“I hadn’t ridden a bike for over twenty years before the Challenge and so it was quite daunting to start with but I soon built up my confidence. I find it such fun now and an easy way to keep fit.”
“I had forgotten how much I enjoyed cycling. Although the weather hasn’t been brilliant I have managed to cycle at least once each week since the challenge.”
“I’ve been meaning to buy a bike for years and this was a good ‘bump’ to make me buy a bike and cycle to work.”
“The challenge was the kick I needed to get on the bike… now I have I’m loving it and cycle to work whenever I can. I even miss it when I don’t cycle!”